Verizon Uncovers Its New Logo
Verizon, the largest wireless carrier of the nation, has introduced a new logo. Today Verizon did the same what Google did yesterday. The new logo of Verizon has leaked to AdAge and Twitter ahead of time and the carrier has confirmed that the new logo is real. The large checkmark is reduced in size and now there is a thin checkmark at the end of the logo. The logo is released internally today and the company will publicly announce the change on Thursday. Verizon is the largest wireless carrier of the nation. Verizon acquired AOL in June for $4.4 billion.
The new logo is the creation of a design agency named Pentagram. Diego Scotti, CMO of Verizon, says, “Our goal was to define a brand identity that stands for simplicity, honesty, and even joy, in a category that has become overrun with confusion, disclaimers and frustration.” The carrier wrote on twitter, “Our look is evolving along with our customers.” Verizon says that the world of technology is changing constantly and the company knows how to respond to those changes. The new logo features the company’s name in all black with and a thin red checkmark at the end. The company is introducing new logo in order to communicate simplicity, reliability and focus on the customer.
Verizon has released a video in order to explain the new look.
Today, we’re introducing a new look to go along with our renewed purpose at Verizon. In a world that is constantly changing and introducing new technology, our customers rely on us every day to deliver the connections that matter to them. We make it possible for today’s always-on consumers to watch videos, listen to music, navigate city streets and stay in touch across the globe. Simply put, we deliver the promise of the digital world and we need a logo that expresses our purpose in a way that is truly ours.
Why are we changing now?
As our customers and our business evolve, so must we. The reveal of our new brand is more than just a new look. It’s a chance to further everyone’s understanding of who Verizon is and where we are going. After 15 years, the new visual identity marks the beginning of the next chapter to distinguish Verizon in the minds of consumers and signals our revitalized purpose of delivering the promise of the digital world — simply, reliably and in a way that consumers want.
The new brand identity takes the best elements of Verizon’s heritage, represented by its colors and the Verizon “checkmark,” and transforms them for a new era. At its most basic level, the new logo is a visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration. It’s a cleaner, more human design and the checkmark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon.
Today, we introduced our new brand identity to our employees and tomorrow we will unveil it publicly at our headquarters in Basking Ridge, NJ.