Verizon Pulls Back Plan to Throttle Unlimited LTE Customers

Verizon - United States


According to the most recent statement released by Verizon, the carrier pulls back its plan to throttle users who still have a grandfathered unlimited data plan that allows for unlimited LTE data usage. Previously, the carriers announced a plan in order to limit the data speeds of its most excessive users.  In July, the country’s largest carrier by subscriber base announced plans to expand its “network optimization” initiative. According to “network optimization” policy the carrier wanted to throttle data speeds for customers with unlimited data plans when the carrier’s 4G LTE network is congested.




The main targets of the carrier’s network optimization policy were the subscribers who were using more than 4.7GB of data within a billing cycle. Verizon was all set to implement the plan when FCC chairman Tom Wheeler wrote to the carrier, “It is disturbing to me that Verizon Wireless would base its 'network management' on distinctions among its customers' data plans, rather than on network architecture or technology.”


Here is the recent statement from the carrier:

“Verizon is committed to providing its customers with an unparalleled mobile network experience. At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer. We've greatly valued the ongoing dialogue over the past several months concerning network optimization and we've decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans. Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.”


Basically the growing competition in the nation’s wireless space caused the carrier to plan to throttle unlimited LTE customers. Verizon, AT&T and Sprint are offering up to 60GB per month of data to subscribers for as little as $130 per month. But Verizon was worried about unlimited LTE customers using a mere 4.7GB per month or more.

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